LABRUM A/W 2026
(Covered as an Editorial project for Getty Images)
LABRUM is a modern-day British African brand telling the untold story of West Africa to help bridge the gap between Western society and African cultures. Side-stepping trends to tell narratives of the diaspora.
The word LABRUM is a latin term for ‘having an edge’, and this sits at the heart of the brand’s mission – to make honest, practical clothing rooted in simplicity, fit and a passion for detail.
Driven by a desire to create looks that are wearable yet idiosyncratic, and inspired by a lifetime of travel, exploration and pilgrimage. LABRUM London delivers innovative garments with an uncompromising commitment to quality and design.
A utilitarian approach fused with British tailoring and a touch of West Africa creates a design recipe that is clean, sophisticated and unique.
Preparation
(Shooting Editorially requires a level of storytelling taking the observer on a journey
to provide, context, clarity and allow them to glimpse the unseen, behind the scenes)
